Abks Krasse Financial Dependence on Warcraft, Call of Duty and Candy Crush

The responsible persons of Activision Blizzard had already announced in advance, that there would be no conventional earning call for the fourth quarter of the financial year 2021 . There was a report then, and the spoke of a new Warcraft game . An instance that does not necessarily care about the absence of an annual report, such as Gamern, is the United States Securities and Exchange Commission (SEC), the US Stock Exchange Supervisory Authority. And since Activision Blizzard is a listed company, the responsible persons must report regularly.

The annual report for the year 2021 is now openly available in the archive of the SEC and was broken through the editors of Axios among other things. In doing so, the information on corporate profits has noticed that only Call of Duty, Candy Crush and Warcraft together in 2021 were responsible for 82 percent of net sales. This percentage has risen continuously over the past year, as held in the report. “For The Years Ended December 31, 2021, 2020, and 2019, Our Top Three Franchises Call of Duty, Candy Crush, and Warcraft-Collectively Accounted for 82%, 79%, and 72%, Respectiveely, of Our Net Revenues. No Other Franchise Comprised 10% OR More of Our Net Revenues in Those Periods. “

Krare dependence on the top marks

Through the translator, the following means: “In the years until December 31, 2021, 2020 and 2019, our three largest franchises – Call of Duty, Candy Crush and Warcraft – together made 82%, 79% and 72% of our net sales, No other franchise made 10% or more of our net sales in these periods. ” In view of the fact that Activision, Blizzard and King just not only Call of Duty, Warcraft and Candy Crush make this statement a little devastating for the brand diversity. In particular, such that such a strong release, such as Diablo 2 Resurrected did not even expand ten percent to net sales of abbance in 2021, is already crass.

Problems to find workers

Not only for other developers such as Quantic Dream is currently a noticeable labor shortage. Although more than the year 2021 more partially and full-time employees were employed by Activision Blizzard than in 2020 (about 300 more), there would be “a labor shortage, an increasing competition for talents and rising fluctuation”, including “a significantly higher Fluctuation rate in our HR department in 2021 “the people of Activision Blizzard.

However, the discrimination scandal plays with pure . “If we do not manage to acquire and motivate qualified personnel, we will not be able to effectively lead our business,” is warned in the report. “In addition, it is expected that recent litigation involving workplace and employee issues are involved, and the associated media attention must have a negative impact on our ability to attract and hold employees, and have led to work lightings ” Nobody should really surprise that.

Do we have to worry about the operation of the games? Probably not directly, there are almost 10,000 people under the flag of Activision Blizzard. However, if those responsible do not quickly strive to improve the work cultural situation in the company, then they will have to worry. Especially since the law was broken at the end of 2021.

The negotiations with Microsoft have complicated a topic

The laws in California conclude that Activision Blizzard had had three years of time to bring three women in corporate governance until the end of 2021, so in the Board of Directors. However, this law could not be fulfilled, because despite initiated search negotiations in November 2021 had complicated with Microsoft’s things ; There was no third woman in the board so far. The law requires that each domestic or foreign stock corporation whose main office is in the state of California must have a minimum number of female members in their board. “Since the company’s current directors will no longer be represented in our Board of Directors upon completion of the planned transaction with Microsoft, we could not complete the process by 2021. We will continue our efforts to appoint a new female director.”

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The report by Activision Blizzard to SEC opens a bit of the eyes and may also drop the one or the other carefully wrapped around the Group. Do we have to worry, maybe we can ask again? We probably do not necessarily have to worry. We bring the money in. But the topic of brand diversity is not to be underestimated – and it remains to be seen how Microsoft deals with it, the announced deal should be admitted. To home page

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